About
Closing the gap between design intent and built form.
Each handoff in a conventional design process, from sketch to drawing to model to site, loses part of the original intent. Hologram Zero was established to reduce that loss.
The practice works from the earliest stage of the design process, where conventional tools are weakest, using data-rich models from the first study onwards. The result is faster options, better information and greater certainty in delivery.
Principles
How the practice works.
Evidence first
Proposals are grounded in demonstrable delivery.
Speed with rigour
Technology accelerates the work; professional judgement governs it.
Clear terms
Defined scope, agreed fees and no surprises.
Collaboration
Work is delivered alongside architects, engineers and in-house teams.
Leadership
The team.
Carolina Pracz
Founder & Design DirectorArchitectural designer and computational technologist with twenty years across large infrastructure delivery, parametric design (Revit, Rhino, Dynamo, Grasshopper, Python, C#) and machine learning for architecture, including project and BIM leadership on airport and stadium programmes in Europe and the Middle East. Author of the Hologram Zero design tool.
Commercial & Operations
PrincipalResponsible for client relationships, contracts and commercial structuring.
Statutory architectural services are delivered with ARB-registered executive architects.
Prior project and BIM leadership experience of the founding team.
Careers
Join the practice.
Hologram Zero welcomes enquiries from computational designers, BIM specialists and architectural designers interested in work at the intersection of design and software.
Contact
Start a project.
Share a site, a scheme or a programme. Every enquiry receives a response within one working day.
carolina@hologramzero.com